April 2023

A recent headline in the Harvard Business Review caught my attention.  The subtitle screamed, “Companies operate in an increasingly complex world: Business environments are more diverse, dynamic, and interconnected than ever – and far less predictable.”1 And if that is true in North America, it must be even greater for start-ups in the overseas arena. […]

This second week has two sections; one addresses structural questions for socially conscious businesses and lastly – how can a socially conscious business be sustainable and really change the world?  L3Cs and Benefit Corporations – the Basics of Structure The absence of clear legal guidance has been a major challenge to the architects of social

“Socially conscious business”, “Values-driven approach”, “social entrepreneurship”, “Social purpose corporation”, “Benefit Corporation”, “Mission-driven business”, “Business for Transformation (B4T)”, “Triple Bottom Line”, Corporate Social Responsibility (CSR)”.  These terms and others like them prevail in our world today.  What do they mean?  How do they connect?  Are they relevant? This series of two blogs will explore these

It seems that Easter eggs, bunnies and candy dominate the Easter scene in the west and apparently, the number one business marketing tool in the United States for the Easter season is the Easter egg. But a BAM company in Asia wanted its employees to understand the real meaning of Easter. This story is found

An experienced strategic marketing advisor, business consultant, and seasoned 7x entrepreneur, Sandra Lynn has helped hundreds of leading businesses worldwide develop new areas for digital growth. She’s an MBA with over 20 yrs experience online serving global organizations, investing groups, and entrepreneurial leaders in over 17 countries. This has also led Sandra to the heart