Last week we began a three-part series on the Triple Bottom Line of Business as Mission (BAM).1 The first bottom line was that every business has a goal of profitability and sustainability. The second bottom line is the creation of value, particularly job creation. Mike Baer, in referencing the kingdom of God, understands that the […]
The Triple Bottom Line is a guiding force for the Business As Mission (BAM) movement. This is the first of a 3-part series briefly examining the meaning of each of the three bottom lines that drive BAM businesses, starting with Triple Bottom Line #1: The goal of a BAM business is to be profitable and
Many business professionals and church leaders today are hearing of the term “Business as Mission” (BAM). While there are many variances to a perfect definition, I like the expression of J.D. Greear of the Summit Church in Raleigh-Durham, NC, “Christians in the marketplace today are able to gain access more easily to strategic, unreached places.
“Any business that just makes a profit is not a good business.” Henry Ford I was crossing the country on a long flight from Florida to Seattle recently and I picked up a copy of Fast Company magazine.1 The title is certainly not descriptive of my friends and me but I do enjoy the insights