Most of our readers are probably familiar with Simon Sinek’s TED talk where he emphasizes the importance of the WHY of any endeavor. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”. His Golden Circle demonstrates the importance of the WHY question.
These two videos are only 3 minutes each, and they answer the two-fold elements of spiritual and social needs. WHY are they important to us?
Perhaps no one answers the spiritual WHY question better than Andrew Scott:
But why create jobs to help solve the poverty issue? The Acton Institute has a series of videos, one of which is this 3-minute sampler on the WHY question of job creation. If you want longer and more data – check out their website.
- Next blog – the WHAT of BAM and IBEC
Larry W. Sharp, BAM Support Specialist, IBEC Ventures