Time for 2 short videos? – Why of what we do

Most of our readers are probably familiar with Simon Sinek’s TED talk where he emphasizes the importance of the WHY of any endeavor. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”. His Golden Circle demonstrates the importance of the WHY question.

These two videos are only 3 minutes each, and they answer the two-fold elements of spiritual and social needs.  WHY are they important to us?

Perhaps no one answers the spiritual WHY question better than Andrew Scott:


But why create jobs to help solve the poverty issue?  The Acton Institute has a series of videos, one of which is this 3-minute sampler on the WHY question of job creation.  If you want longer and more data – check out their website.


  • Next blog – the WHAT of BAM and IBEC

Larry W. Sharp, BAM Support Specialist, IBEC Ventures

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